What began as a stand alone retail store in Aarhus, Denmark in 1997 has since developed into an international fashion brand. Minimum is the result of a shared desire to design clothes that is accessible yet fashionable with a keen eye for detail, quality, and fit.
Not backed by any big corporation, they are still a proud and independent business spearheaded by founder and owner Peder Tang. Some call Aarhus the world’s largest provincial town – they just call it home. at their spacious and industrial head quarters on the harbour, they currently employ 50+ ambitious doers on a mission to form a healthy workspace, create excellent products, and maintain and develop a strong business.
Minimum is quintessentially bridging their rich Nordic heritage with a minimalistic approach to design. With their magic happening in the crossfire just before niche trends become commercial, they pride themselves on following subcultures and translating the essences into fashion just before they become mainstream.
Their collections are characterized by being fashionable at an affordable price point without compromising quality. Always in style and with a global outlook on tendencies, striving to incorporate the Minimum DNA with clear lines and a straight-forward, uncomplicated take on fashion’s latest trends in our collections.