Launched in 1988 in Montreal, Blush is the legacy of a dedicated entrepreneurial family with a century of combined experience in the fashion industry. In 2001, siblings Tiffany and Justin Ajmo took the helm of their father’s business, developing a high fashion brand that is international, agile and digital. In 2014, blushlingerie.com was born, making their daring, refined collections available worldwide.

From trendy pieces to practical undergarments, Blush brings together three essentials: luxury, comfort and affordability.

Blush aims to empowers people to find self-love, strength & sensuality by providing fashionable, affordable lingerie without compromising on fit or quality. 

Blush believes everyone should feel beautiful, sexy & confident; no matter their shape, size or beliefs, everyone deserves refined, high-quality, affordable lingerie.