An extension of Cathryn Dajka’s colorful and eclectic style, Frock opened its doors in 2003 in the Roncesvalles Village. With a deep connection to the neighborhood, Cathryn recognized the potential for her community to embrace and express their individuality through fashion. This vision gave birth to Frock – a space where people could channel their creativity and celebrate their distinct identities.
2016
Teenage Frock
Through many years spent fostering a safe and welcoming community, Frock transcended its role as a boutique, becoming a catalyst for many aspiring entrepreneurs. Guided by Cathryn's mentorship and infectious spirit, friends and patrons found inspiration to pursue their dreams beyond the scope of Frock and create meaningful community spaces of their own.
2026
Adult Frock
In 2022, Cathryn passed away, but her impact on the Toronto fashion scene continues to resonate throughout the city. Frock continues on under the new ownership of Katia Dion, a longtime collaborator of Frock and founder of Agence Ka and Gank in Montreal. Katia founded Agence KA in 2006 and has been a longtime collaborator and friend of Frock. She’ll be working alongside Melody Gamble, who many of you already know and trust, and who will continue leading operations as we move into this next chapter.
We also want to recognize Jim, who has been part of Frock since the very beginning and a steady, caring presence through its many chapters.
As we evolve, so does our commitment to you. We're not just a destination; we're a trusted ally in your quest for style and self-discovery. Whether you're seeking guidance, trying something new, or simply stopping by for a chat, our doors – and hearts – are always open.
Our dedication to personalized service extends beyond our front door. We're embracing new avenues and digital landscapes to connect with you wherever you are, because style knows no bounds.
Join us in this ongoing conversation – a celebration of individuality, creativity, and collective experience. Let's journey together, from our closet to yours, as we continue to redefine what fashion means in our lives.
Intention
For us, it's about understanding what you want. We're dedicated to fostering a deeper connection with your creative expression, empowering you to explore yourself with purpose.
Expression
Our boutique serves as a canvas for self-discovery. We believe that embracing who you are is not only liberating but also inspires others to embark on their own journey of self-expression.
Community
Together, we're stronger. We're committed to creating inclusive spaces where everyone feels welcomed and supported. Sharing our unique gifts fosters a sense of belonging and reminds us of the power of community.
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