Our Story

When Frock opened in 2003, there was nothing of its kind at our end of Roncesvalles. For that reason, we took it upon ourselves to try to have something for everyone regardless of style, budget, size or age. To this day, as a show of respect and gratitude to those who have made us what we are today, we attempt to maintain that objective.

Frock showcases an eclectic mix of local and international independent designers and brands, with a lean towards small, in-season production with sustainability and ethical business practices at heart.

Be bold, be different, cast off the rules and buck the trends. If you like it, you can wear it and you likely will for years to come.