Founded by Dick Hayne and with roots going back as far as the 1970's, Free People has changed hands and evolved many times over the years. Known mainly as an in-house line for the URBN company, in 1984 it was given a team refresh and by 2001, an entire brand refresh! It was around then that it became the brand we know so well today.
Free People describes the person they're designing for as this:
Smart, creative, confident and comfortable in all aspects of their being. Free and adventurous, sweet and tough, rough and tumble and romantic. Someone who likes to keep busy and push life to its limits, traveling, hanging out and everything in between. Someone who loves Beyonce as much as they love the Doors and can't resist petting any dog that passes them on the street.
We love them best for their fabulous layers, cozy knits, fun prints and sundresses! Ou, good pants too.