Their products aren't overly complicated but they're your favourites. They're images aren't overly photoshopped and feel familiar and we like that. They aim for perfection but take pause to find growth in missing the mark; this is the perfect balance of Richer Poorer.
They're into nice people and ethical practices. Not because it's good for business but because it's what they believe in. No egos, no jerks, just good people working with good people to make good clothing.
Whether they're transplants or life-long Californians, it's where their brand has been deeply rooted from the start!