The family-owned, independent label Sofie Schnoor was established by the designer Sofie Schnoor in 2001. Sofie is driven by her creativity, designing only what she would wear herself or dress her own kids in. That honest, real-life basis gives the two brands a personal touch and an authentic feel that permeates all collections.
True to the brand's beginnings, its style is still edgy cool, sporty chic with a playful twist across both collections. The Sofie Schnoor collections reflect the demand from women and children for fashionable, cool clothes that feel comfortable.