Yerse's beginnings date back to 1964, when Lluís Generó Domènech founded Yerse, a family business that continues to be a benchmark in knitwear today. Mr. Generó was a visionary who knew that the brand should transmit a sense of fashion and quality above all else. This principle has remained unchanged, together with their desire to be sustainable by introducing textures and materials that are environmentally responsible and contribute to people’s well-being.
Yerse is committed to social and environmental responsibility, frequently joining up with social inclusion projects and work to minimize the environmental impact of their actions. The tradition of their origins in knitwear grant them authenticity. They have woven a long journey to get to where they are today and feel the trade and expertise distinguishes them.
Employing about sixty people, mostly women, Yerse does all their work with passion, bringing together professionalism, perseverance and human values. The sum of their efforts turns out collections that radiate personality and quality into a reality that, deep down, speaks with their voice.